👟Yeezys: Burn em, Donate em, or Sell em?
Plus: 5 reasons why the Nike SB Air Jordan 4 aren't regular
Good morning. This is the Alerts Daily Newsletter. We spend a couple of hours gathering sneaker news and information just so you can read it in a few minutes.
In today's email:
Burn em, donate em, or sell em?
Today’s sneaker drops
5 Changes Nike made to the Nike SB Air Jordan 4
THE ALERTS DAILY DROP CALENDAR
BURN EM, DONATE EM, OR SELL EM?
The new CEO of Adidas has a big decision to make.
Since Adidas dropped Kanye they’ve lost $600 million dollars and have $1.3 billion dollars worth of Yeezys that they can’t sell.
And now Bjorn Gulden (CEO of adidas) is tasked with deciding on what to do next.
Here are 3 solutions that he’s weighing:
1/ Burn all leftover Yeezys
Pro: The inventory disappears
Con: People will complain about sustainability
2/ Donate the Yeezy stock
Pro: Adidas gets charity write-offs and people in need get sneakers
Con: The sneakers may end up on the resell market
3/ Sell the excess Yeezy inventory at a discount
Pro: Adidas minimizes losses and people can cop for the low
Con: They go against their word
So which option did he choose? Nothing (yet). And here’s why:
It’s impossible to please everyone.
“If you can’t sell and you can’t destroy, what’s your option? That’s why we haven’t made a decision on it, because it’s a very complicated issue.” - Bjorn Gulden
TODAY'S SNEAKER DROPS
NIKE DUNK LOW OREWOOD
NIKE DUNK LOW BLACK SUEDE (W)
Retailers: Nike and Nice Kicks
Finishline/JD may be releasing the Air Jordan 3 White Cement Reimagined via exclusive access today. Enable your notifications.
5 CHANGES NIKE MADE TO THE NIKE SB AIR JORDAN 4
If you blinked, you missed it.
Images of the Nike SB Air Jordan 4 Pine Green dropped on Tuesday. And to the blind eye, they seem like regular Air Jordan 4s.
But they’re not.
The Nike SB Air Jordan 4 has details that aren’t on any other sneakers in its lineup.
Here are 5 changes Nike made that you (most likely) missed:
The upper was reconstructed. Softer and more flexible plastic materials were added to increase comfort for skateboarding.
Unique outsoles. Jordan switched up the soles by adding “zonal gum rubber” to increase traction on the heel and toe of the shoe.
Extra padding was added to the sock liner.
Updated toebox. Jordan made changes to the toe box to improve the board feel for skaters.
Flexible heel tabs were added.
The result. Same look, but a different feel.
The standard Air Jordan 4s wouldn’t work for skateboarding. So Nike SB did their thing to make these for skaters.
Will people actually skate in them? Well… Let's be realistic, the aftermarket is sitting around $500, so probably not.
At least it’s fun to think these sneakers will be skated.
NIGEL SYLVESTER HAS NEW HEAT ON THE WAY
Nigel Sylvester just teased his new sneaker collab.
Who is Nigel? A professional BMX rider has a Jordan deal that’s allowed him to drop an exclusive Air Jordan 1 back in 2018.
And now he’s back in the lab.
The sneaker he teased in his latest Instagram post is the Nike Air Ship. The Air Jordan 1 before Air Jordan 1s were thought of.
Outside of this sneak peek, there’s no information known about this sneaker.
Your shortcut to the sneaker news that matters
Nike calls out a designer. Nike claims that sneaker creator Kool Kiy is a “serial copyist” in their latest response to an ongoing lawsuit.
A special, special box. Nike went all out on its Tiffany & Co Air Force 1 23lb sterling silver special box.
Leaked images. The first look at the upcoming Air Jordan 1 Low Black Toe dropped.
That's a wrap for today.
See you tomorrow. For more of Alerts before then, follow @AlertsDaily.
Organized by: LeQwane L
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AIR JORDAN 3 WHITE CEMENT REIMAGINED
Open raffles: Xhibition, Likelihood, SVRN
NIKE DUNK LOW INDUSTRIAL BLUE
Open raffles: Unknwn
NIKE DUNK LOW BLACK SUEDE
Open raffles: Alumni